What phenomenon of the global marketplace is the Coralius VP championing with her global…

1. What phenomenon of the global marketplace is the Coralius VP championing with her global

brand-building strategy?

2. What promotional initiative is the best option for Coralius?

3. What are some of the disadvantages of a global brand-building strategy that the Coralius VP

downplays?

4. How can the VP convince her CEO and the opposing regional head that Coralius should

push a global strategy?

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