Objective: Design a marketing plan that will demonstrate entrepreneurial approaches to formulating product, price, promotion, and distribution strategies and action programs.
Deliverables: Minimum 3-page paper
Step 1: Write an introductory paragraph with a brief statement how a well-defined market niche plan can present attractive small business revenue stream opportunities.
Read the case study ( reading material will be provided)
Step 2: Write a 3-page essay
Write a 3-page paper answering and delivering:
- Description of Nicher Allegiant Airâ€™s approach to the market.
- Description about the reason why the company took the marketing/business approach that they did.
- Has it been successful?
- Compare the market/business strategy of Allegiant to another large airline company.
- How are they similar?
- How are they different?
- How did market research and planning make this a successful business?
Step 3: For the conclusion paragraph summarize what you have learned about the niche market planning process.