Business Finance – timelynursingwriters.com
GCU Ways Uber Uses Social Media to Enhance Their Business Questions – timelynursingwriters.com
Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis:
- What is the customer segment for this particular product, line of products, or brand?
- Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.
- Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company’s social media marketing strategies?
- Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand?
- Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market.